Whether or not you are advertising a school or community event, the opening of a restaurant, or simply welcoming your service member home for a holiday or a birthday, banners are a great way to express that notion. Banner displays are popular in virtually all markets and from business to residential use.
But how do you make your banner most effective? Like viewing a newspaper (OK – dating myself again), the most important story is placed at the top left. With a banner, your logo ought to be at the top of the banner, as most people look there first. Don’t overwhelm the viewer with too much text and use your company colors. If the use is for marketing and sales, don’t forget to include your contact information. Use quality graphics and make certain that your banner isn’t so small that it gets lost among its surroundings, but by the same token, don’t make it so big that it is unwieldy and too large for the venue. Keep in mind how far away the viewer will more likely be. If the viewing distance is likely to be up to 100 feet away, then the lettering ought to be at least 4 inches in height.
Banners, like corrugated plastic signs, can be made for temporary use or repeated use for seasonal or otherwise repeating events. They are relatively lightweight and easy to move or transport – especially pop up style banners having their own travel case. Here is a photo of a lonely banner stand just looking for a banner!
And here it is a bit less lonely, but VERY VERY busy! 
Some folks use them for a near permanent sign function when the event being advertised is mobile and often moved. Town fairs, farmer’s markets, school functions, church outings, Scouting events, horse shows or rodeos are all fine places to display a colorful flag or banner. Affixing banners by using grommets or similar fasteners allows the user to place them across all kinds of surfaces or open spaces.
One of the cool things about banners is their flexibility, not just in use, but in motif and the use of color. Banners aren’t just a few words splashed across a stretch of vinyl or fabric canvas but can convey dramatic color images. And when coupled as a temporary banner, like this one for a new restaurant now open (on Trade Street in Greer, BTW) they can be a thing of beauty:
In a convention hall type setting, pop up banner display stands are commonly used to show off a product or service or a new feature. Banners are often used while awaiting the manufacture of a new permanent sign or as a cover over an existing sign for re-branding operations. Banners can be political, artistic, sales message driven or even for temporary way finding.
If you have a message or a vision and need help in getting the right product on which to display it, give us a call, and we will go over your options and get you what you need!