Are you a business owner, especially a small business owner? Think about how often you are approached by parties wanting you to spend money on advertising through their network or using their tools? How much does all of that cost, and are the costs recurring? Small businesses simply must get the most out of their marketing and advertising spends. How many small businesses do not have limited budgets?
Companies that provide the vinyl for wrapping cars, trucks and the like have found through their research that the top branding technique is the actual storefront for small businesses. 75% depend upon the customer to see the store. The company car is branded 60% of the time, the company truck only 40% and a trailer only 20% of the time. Fully 74% of those with vehicle assets are not using graphics to brand their business. What a terrific missed opportunity.
Small businesses can make a huge impact on their bottom line by using their own assets for advertising.
Static signs are often in cluttered, crowded environments competing with other signage and often limited in reach. A vehicle provides a mobile sign, a dynamic moving brand message. The mobile advertising allows a small business to take their branded and wrapped vehicle virtually anywhere there is a market such as trade shows, special events, festivals, community events and other occasions.
Think about that. Is it better to use a stationary sign that depends upon the time of day and the number of vehicles or passersby that see the sign? Or is it better to use your mobility to have your vehicle do double-duty and sell your brand as well as deliver or install your products? Do you have autos for your salespeople? Why hide them? Advertise them and your company while they go from call to call. Let them be seen at traffic lights, side streets and the highways and byways of this land. Small business vehicle wraps create thousands of daily impressions, also increasing brand recognition and brand recall.
Vehicles are a big expense for both personal and business use, but for a big chunk of time they sit still and don’t move. Yet they often sit still at different locations – like customer sites or supplier sites or public parking lots – and when they are on the go the vehicles travel through many areas and are exposed to various buying populations.
Those buying populations are always in flux; since some people are in the buying mode, some are in the research mode and some just aren’t in the market at all. The key is to be there when the changes occur. Can you predict just when someone will be entering the buying phase or the research phase of some project or purchase? By keeping your brand on the move and on the road, you keep your exposure high.
What do you want from the exposure? Lead generation is one of the ultimate goals. A custom vehicle wrap can help accomplish that whether on the road or parked.
Look at the cost of a partial or full wrap or just signage on your vehicles. Car magnets or wraps can give you a great deal more exposure to the marketplace for a simple one-time fee. Vehicle wraps are one of the most cost-effective marketing tools available to small businesses. There are no recurring costs or maintenance fees. Check it out. You ‘ll be pleased.